Better value, every scoop.

24g+ protein. <$2.50 per serve. Bulk buy for even bigger savings.

Choose your flavour
4.8 avg rating, loved by 5000+ Aussies.
The best and most delicious protein powder! Martin V. Really, really good. Elly L. Good flavour and texture Ben W. My favourite protein! Monique F. You should get this! Melinda S. Amazing taste! Taste is amazing! 5/5 Nathalie G.
The best and most delicious protein powder! Martin V. Really, really good. Elly L. Good flavour and texture Ben W. My favourite protein! Monique F. You should get this! Melinda S. Amazing taste! Taste is amazing! 5/5 Nathalie G.

Find Your Flavour

Clean protein, better results.

  • 4.7(229)
    Quick facts
    • Protein per serve 24.3g
    • Calories per serve 114kcal
    • Serving size 30g
    • Servings 25
    • Bag size 750g
  • Vanilla

    $59.00
    4.7(229)
    Quick facts
    • Protein per serve 24.3g
    • Calories per serve 113.9kcal
    • Serving size 30g
    • Servings 25
    • Bag size 750g
  • 4.7(229)
    Quick facts
    • Protein per serve 25.3g
    • Calories per serve 108kcal
    • Serving size 30g
    • Servings 25
    • Bag size 750g
  • Coconut

    $59.00
    4.7(229)
    Quick facts
    • Protein per serve 24.3g
    • Calories per serve 114kcal
    • Serving size 30g
    • Servings 25
    • Bag size 750g
  • 4.7(229)
    Quick facts
    • Protein per serve 24.3g
    • Calories per serve 113.9kcal
    • Serving size 30g
    • Servings 25
    • Bag size 750g
  • Matcha

    $59.00
    4.7(229)
    Quick facts
    • Protein per serve 24.3g
    • Calories per serve 114kcal
    • Serving size 30g
    • Servings 25
    • Bag size 750g
Plant-Based Protein
Plant-Based Protein
Made in Australia
Made in Australia
Nothing Artificial
Nothing Artificial
Tastes Creamy & Smooth
Tastes Creamy & Smooth
Mixes Easily
Mixes Easily
Ships Fast
Ships Fast

Why protein is so
overpriced

Most protein isn’t getting better.

It’s just getting more expensive.

So, we made a protein powder that fixes all this.

Product

Better value, every scoop

24g+ protein
Max 5 ingredients

More of what matters. No fillers.

No inflated “premium” pricing

<$2.50 per serve
No 'marketing hype' ingredients

You’re paying for protein, not gimmicks.

You actually use the whole bag

No chalk. No grit. No sickly sweetness.

Easy to love, so nothing gets wasted.

Just some of the Aussies who have already switched...

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What you'll notice in the first week

Better value per shake

1

More protein per 100g than most powders.

No wasted bags

2

It tastes good. You actually finish it.

No filler-heavy formula

3

Just 4–5 all natural ingredients.

Bundling saves money

4

Mix and match flavours, better per-bag value.

Fits your routine

5

Easy daily use.

Supports recovery + fullness

6

High protein to help you hit your goals.

The difference between us & them

Typical Protein
Value
High protein per 100g
Lower protein density
Formula
4-5 all natural ingredients
8+ ingredients + filler
Taste
Creamy, easy daily use
“force it” vibe
Serving honesty
Straightforward
Serving-size games
Consistency
You actually finish the bag
Half-used tub in the cupboard
Best way to save
Bundles
Discounts on inflated prices

FAQs

Is Pure Plant Protein the cheapest protein powder? Down arrow to open accordians.

No. And that’s not the goal.The goal is the best value: high protein per serve, clean ingredients, and a shake you actually finish.

Why is this better value than the absolute cheapest protein? Down arrow to open accordians.

Because you get:

  • higher protein density (81–84g per 100g)
  • no filler ingredients
  • and better consistency (you actually want to use it daily)

Cheaper proteins often cost less per bag, but more per usable serve.

How can I get the best price? Down arrow to open accordians.

Bundles. They give you the best value per bag, and you can mix and match flavours.

How much protein is in it? Down arrow to open accordians.

A huge 81–84g protein per 100g.

How many serves in a bag? Down arrow to open accordians.

25 serves of 30g in a 750g bag.

Which bundle should I choose? Down arrow to open accordians.
  • 1 bag = trial (see if you love it)
  • 2 bags = best balance (most popular)
  • 3 bags = best value (commit to the habit)
Which flavour is the safest first pick? Down arrow to open accordians.

Chocolate or Vanilla are our most popular.

Stop spending money on routines that don't serve you.

Building a healthy habit shouldn't feel like a financial gamble. When your daily protein shake is honestly priced, tastes good, and digests easily, staying on track becomes the easiest choice of your day.

You need protein powder that:

  • tastes good
  • mixes smooth
  • and hits your protein goals properly

Inna is risk free. If you don’t like it, let us know and we’ll refund you. That’s how confident we are.

Better value.
Better habits.
Better results.