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Matcha has landed at Inna Protein!
We’ve taken it out of the café and built it into a serious daily protein. Our new matcha protein combines the focused energy and antioxidant power of matcha with high-quality protein to create something that works harder for your goals. Let’s see what’s working under the hood in our newest flavour.
What exactly is matcha?
Matcha is different from your regular green tea. With pure matcha, you're consuming the entire tea leaf, not just steeping it in water and tossing it out. The leaves are ground into an incredibly fine powder that you whisk directly into water, creating a suspension where you're drinking everything the plant has to offer.
The concentrations of nutrients and antioxidants like EGCG can be up to ten times higher than what you'd get from a regular cup of steeped green tea. It's essentially the difference between eating a vitamin versus dipping it in water and drinking the leftover liquid.
Why does matcha give you "calm energy"?
Matcha contains between 18.9 and 44.4 milligrams of caffeine per gram of powder, which is more concentrated than coffee beans at 10-12 mg/g. A strong serving made with 4 grams of powder can deliver anywhere from 75 to 177 mg of caffeine, while your daily coffee normally sits around 95mg. One serve of our matcha protein powder gives you 73mg of caffeine.
But it doesn't feel like you just downed an espresso...
The secret is L-Theanine, an amino acid that acts as a natural buffer, moderating caffeine's stimulating effects while simultaneously promoting stress-relief and anti-anxiety responses. L-Theanine increases alpha wave activity in the brain, promoting a state of relaxed focus.
Research shows that the optimal ratio of caffeine to L-Theanine falls between 1:2 and 1:4 for maximum cognitive benefits and anxiety suppression. Quality matters here as cheap matcha won't have the right chemical balance to produce that sought-after "calm alertness."
Why combine matcha with protein?
Traditional protein powders do one job well: they deliver amino acids for muscle recovery and satiety. But they don't address energy, focus, or the mental side of performance.
Our Matcha Protein combines our premium plant-powered protein isolate with genuine matcha, creating a formula that supports physical recovery and mental performance. You're getting complete protein for muscle synthesis alongside the functional compounds that drive sustained energy and focus.
Our matcha protein offers a complete amino acid profile for muscle recovery, plus high-density caffeine buffered by L-Theanine for sustained focus, plus concentrated EGCG antioxidants. It's a complete functional formula, delivered with versatility. Use it as a way to get your day set in the morning (protein provides satiety, matcha provides alertness), as pre-workout fuel (protein prevents catabolism, matcha drives performance), or as afternoon recovery with sustained energy to avoid the typical post-training energy crash.
How is matcha made?
Matcha tea plants are shaded for weeks before harvest, sometimes up to 50 days for high-grade varieties, using structures that can block up to 95% of sunlight. This creates the raw material called tencha.
The lack of photosynthesis prevents amino acids (particularly L-Theanine) from converting into bitter catechins, maximising the amino acid content and resulting in that signature mellow, sweet, umami flavour. The shading stress also causes the plant to increase caffeine production, amplifying the natural energy boost.
After harvest, the youngest leaves are immediately steamed to halt oxidation, then dried in specialised brick ovens called Tencha Ro. All stems and veins are removed, then ground.
How should I use matcha in a daily routine?
With matcha in protein form, the usual preparation step disappears. You’re not whisking powder or timing brews. You’re just using it as you would any other protein shake.
The difference is how it behaves. The protein supports satiety and recovery, while the matcha provides a steadier form of alertness. That makes it well-suited to a few common use cases: mornings where you want focus without a hard caffeine spike, pre-training sessions where you want energy without jitters, or afternoons where you want to avoid the usual crash.
It can be mixed simply with water, added to smoothies, or used anywhere you’d normally use protein. The function stays the same. Calm energy, plus proper nutritional support.
Matcha is a functional beverage with centuries of refinement behind it
We love the benefits of matcha. Balanced energy, its subtle flavour and sustained focus without jitters. The genuine health benefits the Zen monks saw in this stuff centuries ago, now delivered with extra protein, makes this a perfect drink.
Add some of our new Inna Protein Matcha protein powder to your next order and try the effects for yourself. We're pretty confident that on this occasion, you'll see that the hype is well-deserved.
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